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Accelerate Retail
Category Insights

Learn how augmented analytics can help you adapt your retail strategy.
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Retail Category Management Resources

The State of Retail
During COVID-19


COVID-19 has dramatically shifted consumer behavior.

Shopper baskets are rapidly changing and increasing in frequency, and channels like curbside pickup are gaining prominence.

How can retail buyers sift through multiple data sources, distribution channels, and SKUs fast enough to grow, especially since it’s unclear which changes will stick?

Understanding category performance is essential to making the right decisions on inventory, promotions, and growth initiatives—meaning, real-time insights are key.

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AI Analytics is a Competitive Advantage

Augmented analytics combines AI and machine learning with natural language insights to automate analysis. Learn how your category team can use augmented analytics to achieve critical business outcomes in a COVID-19 world. Fill out the form to get the following resources:



Promise and Peril: How Augmented Analytics Can Help CPGs & Retailers Navigate the Post-COVID World


In this 20-Min Webinar, learn how category teams can capitalize on the opportunities and avoid the pitfalls of COVID-19 data.

Featuring expertise from Ada Gil, who has 10+ years of experience in global and local marketing for industry-leading companies, including Coca-Cola and Unilever. As a marketing director at Unilever, Ada increased top line growth and grew profit on an annual basis for Personal Care categories and brands.


Automate Category Insights with AnswerRocket

AnswerRocket is an augmented analytics platform that helps you spend more time activating category strategies and less time chasing down and analyzing data. Our purpose-driven RocketBots leverage machine learning to automate routine analysis processes that typically take days or weeks to complete manually.
Check out the basics of RocketBots below:


Step 1

Easily connect store and shopper data from first-party or syndicated sources to AnswerRocket.


Step 2

RocketBots gather data and exhaustively analyze every combination to produce insightful data stories and interactive decks that explain the “how” and “why” behind your category performance.

Step 3

Category teams get a continuous feed of proactively-generated insights on product performance, shopper trends, budgetary compliance, out-of-stocks, and more.

Join These Companies Getting Ahead With AnswerRocket


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Get the Webinar


See how your retail category team can get better, faster insights with analytics. Fill out the form above to get the webinar.  


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