AI can launch CPGs into the next 5 years with targeted, personalized marketing strategies. Learn how AI can give your team the answers they need in seconds.
Top 3 Insights from the FMI Midwinter Conference
The FMI Midwinter Conference was chock-full of incredible insights from CPG and grocery leaders. Check out these essential takeaways to prepare for the future.
Citizen Data Scientist | What it Means in 2019
Citizen data scientists are key are employees with the know-how to leverage analytics, without the advanced technical knowledge of a data scientist. Learn more!
Machine Learning in Business Intelligence Solves the Puzzle
Is machine learning the missing piece in business intelligence tools? Learn more about how machine learning can revolutionize analytics for business people.
AnswerRocket Launches into 2019
Get ready for a new year full of opportunities in data, analytics, and business intelligence. Check out our top predictions for the 2019 data landscape.
Watch Unilever Executive Stan Sthanunathan Talk AI
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
What is Augmented Analytics?
Augmented analytics refers to the combination of machine learning and natural language generation to automate insights. But what does that really mean?
CGT’s Tech Trends: Let’s Talk Radical Change
AnswerRocket is thrilled to participate in Consumer Goods Technology’s 2018 Tech Trends Report. Click here to learn more about the report and download it.
3 Reasons to Rethink Your FMCG Analytics
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
Tableau Announces Ask Data: A Natural Language Processing Tool
Natural language tools like AnswerRocket and Tableau’s Ask Data are increasingly important for business analytics. Here’s our take on the conversation.
We’re Excited to Join the NielsenIQ Partner Network
AnswerRocket has joined the Nielsen Connect Partner Network to bring data into the hands of the business people who need it most. Learn more about our partnership!
5 Common CPG Problems Solved by Modern Business Intelligence Solutions
Modern BI tools and advanced analytics solutions can transform how CPGs operate. Check out how the software can solve 5 of your business’s biggest challenges.
3-Step Process for Selecting the Right Data Analytics Software for Your CPG
Be thorough in your search for the right CPG data analytics platform. Use this process to guide your search and ensure you’re asking the right questions.
How AI and Augmented Analytics Can Transform the CPG Industry
The CPG industry has a data overload problem. However, the businesses that take advantage of modern analytics are uniquely positioned for success. Learn more.
3 Top CPG Marketing Analytics Tips
If you work in marketing at a CPG, you should be taking advantage of AI-powered analytics. Here are 3 strategies to help you make the most of available tech.
To Stay Competitive, CPGs Need a Culture Shift Within Their Marketing Teams
In this installment of our AI for CPG webinar series, Laura Braunecker and Pete Reilly discuss the future of CPGs and where AI-powered analytics fits in.
AI Augments – Instead of Replaces – Human Experts
In Part II of our AI for CPG webinar series, our Chief Scientist Mike Finley shared the latest features our self-service analytics product. For instance, our Fact Sheet takes your business’s variables…
Consumer Goods Getting Better Insights With AI
Learn how consumer goods companies can get better insights with artificial intelligence in this free webinar.
Syndicated Data Analysis and Tools: What CPGs Need to Know
Syndicated data is an aggregate of retail and product data that’s collected by market research firms. Learn more about how CPGs can use this valuable data.
Entering the Age of Augmented Analytics
Watch our webinar, Using Augmented Analytics to Gain a Competitive Business Advantage, to see how augmented analytics can transform a company’s data analysis.
Why Your Top Analysts Are About to Quit — And How to Keep Them
Top-notch analysts are among a company’s most valued employees. They can unearth insights with substantial impacts to the bottom line. See how to retain them!
How to Pick the Best Self-Service Analytics Tool for Your Company
The analytics landscape is shifting dramatically. After a decade of centralized reporting handled by technical specialists, we’ve entered the era of modern BI.
5 Marketing Metrics That Pop as Data Visualizations
With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.
6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence
To you, purchasing new business intelligence software makes perfect sense. Equip yourself with the right information and skills to convince your boss to invest.
It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor
We’re thrilled Gartner recently named AnswerRocket a Cool Vendor in Analytics! See why we were recognized by a worldwide leader in business technology research.
Junior Rocketeers Take Flight With AnswerRocket
A student competition for rocketry was a perfect fit for us. Like these students, we share a love for lifelong learning and pushing technical boundaries.
Mobile Analytics: Faster Answers on the Go
More and more of our professional lives are happening on mobile devices. We designed the mobile version of AnswerRocket with that “on the go” business person in mind.
2017 Gartner Data & Analytics Summit: What Was Most Relevant?
From just a year ago, the BI and analytics space is moving at breakneck pace. Analytics vendors are rapidly enhancing their features and capabilities.
Why Self-Service Analytics Are Like Smartphone Cameras
When companies find a BI solution that is as immediate and easy-to-use as a smartphone camera, it unleashes the ways in which analytics is used.
AI and the Evolution of Natural Language Computing
Far from the esoteric idea of machine minds that might one day “talk back,” businesses are focused on that evergreen consumer desire: convenience.