Captain's (B)log

Insights from our own Rocketeers

AI and augmented analytics transform the CPG industry.

How AI and Augmented Analytics Can Transform the CPG Industry

By Nina Sullivan

Top CPG Marketing Analytics Tips

3 Top CPG Marketing Analytics Tips

By Nina Sullivan

To Stay Competitive, CPGs Need a Culture Shift Within Their Marketing Teams

By Amy Chisam

AI Augments – Instead of Replaces – Human Experts

By Amy Chisam

Insights from your analytics platform can drastically improve your performance in the consumer goods space.

Consumer Goods Getting Better Insights With AI

By Amy Chisam

Learn more about syndicated data analysis for CPGs.

Syndicated Data Analysis: What CPGs Need to Know

By Addie Lawrence

Entering the Age of Augmented Analytics

By Amy Chisam

Here's how you can use AI-powered analytics software to retain your analysts.

Why Your Top Analysts Are About to Quit — And How to Keep Them

By Pete Reilly

See how self-service analytics can help CPGs.

How to Pick the Best Self-Service Analytics Tool for Your Company

By Amy Chisam

Check out how data visualization showcases these five marketing metrics.

5 Marketing Metrics That Pop as Data Visualizations

By Amy Chisam

Check out these strategies to get your boss to invest in business intelligence software.

6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence

By Amy Chisam

Gartner named AnswerRocket a cool vendor in analytics.

It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor

By Pete Reilly

Rocketry Challenge

Junior Rocketeers Take Flight With AnswerRocket

By Amy Chisam and Lanier High School’s Rocketry Challenge Team

Mobile Analytics: Faster Answers on the Go

By Amy Chisam

See our takeaways from the 2017 Gartner Data and Analytics Summit.

2017 Gartner Data & Analytics Summit: What Was Most Relevant?

By James Hunter

Why self-service analytics are similar to your camera.

Why Self-Service Analytics Are Like Smartphone Cameras

By Pete Reilly

AI and the natural language computing's evolution.

AI and the Evolution of Natural Language Computing

By Mike Finley

Top 11 Trends in 2017 for Data & Analytics

By Amy Chisam

Learn how an analytics platform with natural language query meets your needs.

4 Ways NLQ Meets Your Needs Without You Even Asking

By Geoffe Hoppe, Business Intelligence and Analytics Writer at Capterra

data-dysfunction image

Data Dysfunction: The Undiagnosed Problem

By Amy Chisam

Salesforce: Sales Funnel Insights Via Natural Language Search

By Amy Chisam

artificial intelligence ai

Be Kind to Artificial Intelligence

By Mike Finley

Learn about the role of curiosity in how you approach your data and analytics.

Curiosity, Analytics, and Your Bottom Line

By Pete Reilly

Sitecore and AnswerRocket: How to Make Data-Driven Decisions Your Boss Will Love from AnswerRocket on Vimeo.

Data-Driven Decision Making to Wow Your Boss

By Chris Spears, Chief Marketing Technology Officer of Arke Systems

formulate one and future of business is data-driven

Why the Future of Business Looks Like Formula One

By Pete Reilly

Your company needs more curious employees.

Your Company Needs More Toddlers

By Amy Chisam

Read our takeaways from Gartner's BI and Analytics Summit.

3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit

By James Hunter

What is Search-Powered Analytics?

What is Search-Powered Analytics™?

By Amy Chisam

Artificial intelligence is a moving target.

Artificial Intelligence is a Moving Target

By Mike Finley

Analyzing Movie Data Sets

By Amy Chisam

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