Machine learning can help CPG companies generate better category, brand, and market share insights. Learn how industry leaders are gaining an edge with AI.
Category Analysis: How to Determine Performance Drivers
Learn how to perform effective CPG and retail category analysis that identifies critical performance drivers and enables data-driven action.
Scaling Insight Generation with Augmented Analytics and GPUs
Learn how to scale insights generation across your organization with GPUs and analytics. Faster insights help businesses take faster, more precise actions.
Digital Transformation in the Midst of COVID-19
With the rise of remote work due to COVID-19, many companies are evaluating opportunities for digital transformation. Learn more about this enabling technology.
How to Drive Digital Transformation With AI and Machine Learning
Learn why 90% of business leaders think AI is a competitive advantage and how you can lead a successful digital transformation at your org in this TDWI report.
3 Ways Advanced Analytics Tech Resolves Business Challenges
Advanced analytics techniques leverage AI to tackle common business problems, like insights bottlenecks, the slog of slow reporting cycles, and reactive action.
Data Analytics and Machine Learning: Let’s Talk Basics
Machine learning analytics leverage the power of AI to find the story in business data. Learn more about how ML compares to traditional data analytics.
Data Storytelling – Explained
Storytelling with Data is the method of taking complicated data analyses and presenting them in an easy-to-consume format for all data users. Learn More.
Advanced Self-Service Analytics: 6 Must-Haves for Enterprise
From data security to white-labeling, learn about the features you shouldn’t compromise when comparing advanced self-service analytics tools for enterprise.
Looker & Tableau Acquired: The State of the Analytics Market
With Google and Salesforce acquiring Looker and Tableau, respectively, tech companies are signaling that analytics is a hot market to drive user insights.
RCAS 2019: 4 Takeaways on Digital Transformation
The advent of AI in the consumer goods space has led to new challenges and opportunities. Learn the steps to succeed in a profitable digital transformation.
Technology and Loneliness: Insights from the Gartner Show Floor Showdown
The Gartner Summit 2019 tasked analytics software with uncovering the relationship between technology and loneliness. We found some not-so-obvious insights.
3 Must-Know Takeaways from the Gartner Data & Analytics Summit
The Gartner Summit in 2019 was full of insights into AI in data and analytics. Learn more about the actionable takeaways you can build into your strategy.
Top 3 Takeaways From the Category Management and Shopper Insights Conference
The 2019 CMA conference was ripe with insights from industry leaders. Learn the latest developments on AI for CPGs and learn how your business can get started.
Gartner Data and Analytics Summit 2019: A Rundown of Our Events
Meet us at the Gartner Data and Analytics Summit 2019! Learn more about the events where AnswerRocket will showcase its advanced AI capabilities. We can’t wait.
Citizen Data Scientist | What it Means in 2019
Citizen data scientists are key are employees with the know-how to leverage analytics, without the advanced technical knowledge of a data scientist. Learn more!
Watch Unilever Executive Stan Sthanunathan Talk AI
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
What is Augmented Analytics?
Augmented analytics refers to the combination of machine learning and natural language generation to automate insights. But what does that really mean?
CGT’s Tech Trends: Let’s Talk Radical Change
AnswerRocket is thrilled to participate in Consumer Goods Technology’s 2018 Tech Trends Report. Click here to learn more about the report and download it.
3 Reasons to Rethink Your FMCG Analytics
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
5 Common CPG Problems Solved by Modern Business Intelligence Solutions
Modern BI tools and advanced analytics solutions can transform how CPGs operate. Check out how the software can solve 5 of your business’s biggest challenges.
3-Step Process for Selecting the Right Data Analytics Software for Your CPG
Be thorough in your search for the right CPG data analytics platform. Use this process to guide your search and ensure you’re asking the right questions.
How AI and Augmented Analytics Can Transform the CPG Industry
The CPG industry has a data overload problem. However, the businesses that take advantage of modern analytics are uniquely positioned for success. Learn more.
3 Top CPG Marketing Analytics Tips
If you work in marketing at a CPG, you should be taking advantage of AI-powered analytics. Here are 3 strategies to help you make the most of available tech.
To Stay Competitive, CPGs Need a Culture Shift Within Their Marketing Teams
In this installment of our AI for CPG webinar series, Laura Braunecker and Pete Reilly discuss the future of CPGs and where AI-powered analytics fits in.
AI Augments – Instead of Replaces – Human Experts
In Part II of our AI for CPG webinar series, our Chief Scientist Mike Finley shared the latest features our self-service analytics product. For instance, our Fact Sheet takes your business’s variables…
Consumer Goods Getting Better Insights With AI
Learn how consumer goods companies can get better insights with artificial intelligence in this free webinar.
Syndicated Data Analysis: What CPGs Need to Know
Syndicated data is an aggregate of retail and product data that’s collected by market research firms. Learn more about how CPGs can use this valuable data.
Entering the Age of Augmented Analytics
Watch our webinar, Using Augmented Analytics to Gain a Competitive Business Advantage, to see how augmented analytics can transform a company’s data analysis.
5 Marketing Metrics That Pop as Data Visualizations
With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.