ChatGPT: The Ultimate AI Sidekick

By Meagan Bryson We recently sat down with Pete Reilly, AnswerRocket Co-Founder and COO to discuss the emergence of ChatGPT and how it generated a groundswell of AI adoption among the masses. With AI now available to everyone, more business leaders are being pushed to consider how to utilize ChatGPT within their own organizations.  One application is utilizing the AI …

What Analytics Leaders Can Learn from ChatGPT

5 tips for creating a groundswell of analytics adoption within your organization. By Meagan Bryson with collaboration from Emma Collert ChatGPT Enters the Scene ChatGPT launched in November 2022 and within 5 days it had reached one million users, shattering every previously held record by an online service. Users piled on to create free accounts and dive into the new …

Driving BI & Analytics Adoption with ChatGPT

How large language models help solve the age-old issue of low adoption across organizations. By Meagan Bryson The Data Democratization Dream For those who recognize the power of data-driven decisions in business, the “data dream” typically looks something like this: Plentiful, rich data with insights to unlock future success. A business intelligence or analytics platform to analyze the data. Employees …

Understand KPI Changes with Driver Analysis

By Meagan Bryson How many times have you reviewed a report and dashboard and wondered why a metric has gone up or down? Staying on top of your business key performance indicators (KPIs) is challenging. When metrics shift, it takes time, effort, and guesswork to figure out what might be driving changes in the business. This headache is exasperated when …

Panel Data Insights: Key to Unlocking Growth

By Meagan Bryson Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers are able …

What is augmented analytics? Read to find out!

What is Augmented Analytics?

Augmented analytics refers to the combination of machine learning and natural language generation to automate insights. But what does that really mean?