By Meagan Bryson AnswerRocket was founded in 2013 with the vision of creating an intelligent agent that could assist business users with data analysis. Alon Goren, CEO and co-founder, recognized how inefficient it was for business users to wait days or weeks for data analysis and sought to streamline the process for everyone in the enterprise. Our augmented analytics platform …
ChatGPT: The Ultimate AI Sidekick
By Meagan Bryson We recently sat down with Pete Reilly, AnswerRocket Co-Founder and COO to discuss the emergence of ChatGPT and how it generated a groundswell of AI adoption among the masses. With AI now available to everyone, more business leaders are being pushed to consider how to utilize ChatGPT within their own organizations. One application is utilizing the AI …
What Analytics Leaders Can Learn from ChatGPT
5 tips for creating a groundswell of analytics adoption within your organization. By Meagan Bryson with collaboration from Emma Collert ChatGPT Enters the Scene ChatGPT launched in November 2022 and within 5 days it had reached one million users, shattering every previously held record by an online service. Users piled on to create free accounts and dive into the new …
Driving BI & Analytics Adoption with ChatGPT
How large language models help solve the age-old issue of low adoption across organizations. By Meagan Bryson The Data Democratization Dream For those who recognize the power of data-driven decisions in business, the “data dream” typically looks something like this: Plentiful, rich data with insights to unlock future success. A business intelligence or analytics platform to analyze the data. Employees …
ChatGPT: Artificial Intelligence for Everyone
How ChatGPT changed the Artificial Intelligence playing field forever. By Meagan Bryson ChatGPT has done more to bring AI to the masses in the last 4 months than we’ve seen in the last decade. By offering access at no cost to everyday users, ChatGPT is encouraging widespread adoption and use by any-and-everyone. This effectively removes the “shroud of mystery” around …
ChatGPT & AI: Accelerating Category Insights
A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show By Meagan Bryson AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many …
Understand KPI Changes with Driver Analysis
By Meagan Bryson How many times have you reviewed a report and dashboard and wondered why a metric has gone up or down? Staying on top of your business key performance indicators (KPIs) is challenging. When metrics shift, it takes time, effort, and guesswork to figure out what might be driving changes in the business. This headache is exasperated when …
Panel Data Insights: Key to Unlocking Growth
By Meagan Bryson Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers are able …
Watch: Sustainable Competitive Advantage With Augmented Analytics
On-Demand Webinar! Join Abdul Raheem, chief data scientist for Mondelēz, to learn how augmented analytics improved demand forecasting across the entire org.
The SKU Rationalization Guide: Optimize Your Product Portfolio
SKU optimization requires granular analysis that enables you to contextualize and predict performance at the SKU level. Learn how you can achieve this outcome.
Getting Actionable Insights with Brand Performance Analysis
Brand performance analysis, resulting in actionable insights, is difficult for managers and data teams to achieve. Read how AI can transform this process.
11 CPG Industry Trends to Anticipate in 2020
Don’t get left behind! Learn the top 11 CPG industry trends for 2020. Know where your competitors are investing their resources to make strategic decisions.
How to Drive Digital Transformation With AI and Machine Learning
Learn why 90% of business leaders think AI is a competitive advantage and how you can lead a successful digital transformation at your org in this TDWI report.
3 Ways Advanced Analytics Tech Resolves Business Challenges
Advanced analytics techniques leverage AI to tackle common business problems, like insights bottlenecks, the slog of slow reporting cycles, and reactive action.
The State of AI in Business Intelligence: The Features You Should Look for Today
Learn how AI is revolutionizing business intelligence with features like natural language tech and machine learning algorithms that produce deep data insights.
RCAS 2019: 4 Takeaways on Digital Transformation
The advent of AI in the consumer goods space has led to new challenges and opportunities. Learn the steps to succeed in a profitable digital transformation.
Watch “The AI Opportunity: How CPGs Can Turn Speed Into Growth”
In this webinar, learn how AI-driven analytics platforms like AnswerRocket can help CPG professionals answer questions like “How did my brand do in Q2?”
Market Research & Brand Analysis for CPGs: Start with AnswerRocket’s AI
Learn how AI and machine learning can revolutionize how CPGs perform market share research and brand health analysis with AnswerRocket. Understand drivers fast.
Technology and Loneliness: Insights from the Gartner Show Floor Showdown
The Gartner Summit 2019 tasked analytics software with uncovering the relationship between technology and loneliness. We found some not-so-obvious insights.
Gartner Data and Analytics Summit 2019: A Rundown of Our Events
Meet us at the Gartner Data and Analytics Summit 2019! Learn more about the events where AnswerRocket will showcase its advanced AI capabilities. We can’t wait.
CPG Expert Ada Gil Explains How CPGs Can Win at the Shelf with AI
AI can launch CPGs into the next 5 years with targeted, personalized marketing strategies. Learn how AI can give your team the answers they need in seconds.
Watch Unilever Executive Stan Sthanunathan Talk AI
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
What is Augmented Analytics?
Augmented analytics refers to the combination of machine learning and natural language generation to automate insights. But what does that really mean?
CGT’s Tech Trends: Let’s Talk Radical Change
AnswerRocket is thrilled to participate in Consumer Goods Technology’s 2018 Tech Trends Report. Click here to learn more about the report and download it.
5 Common CPG Problems Solved by Modern Business Intelligence Solutions
Modern BI tools and advanced analytics solutions can transform how CPGs operate. Check out how the software can solve 5 of your business’s biggest challenges.
AI and the Evolution of Natural Language Computing
Far from the esoteric idea of machine minds that might one day “talk back,” businesses are focused on that evergreen consumer desire: convenience.
Salesforce: Sales Funnel Insights Via Natural Language Search
To get even more value from Salesforce, connect to AnswerRocket, our self-service analytics tool. If you can use a search engine, you’re ready for AnswerRocket.
Be Kind to Artificial Intelligence
Intelligence has delivered all of the progress we enjoy. And, artificial or not, we must be careful with intelligence, or indeed any kind of innovation.
Artificial Intelligence is a Moving Target
We all have those friends or colleagues who are the “go to” person for tough problems, whether it’s car repairs or career advice. The difference between the “go to” person and everyone else is experience and a kind of raw talent.