Brand performance analysis, resulting in actionable insights, is difficult for managers and data teams to achieve. Read how AI can transform this process.
Solving for Data Science Unicorns and the Last Mile Problem
Data science unicorns, those who excel at building models and telling the data story to decision-makers, are rare. How can businesses solve for the scarcity?
Data Science as a Service: Navigating Post-COVID Uncertainty
As businesses look to a post-COVID world, uncertainty remains a significant challenge. Will consumer behavior return to normal, and when? Here’s how data science can help.
Watch: Making the Most of Consumer Data
CPGs and retailers are inundated with consumer data. But it’s not always clear how businesses can leverage their various data sources to make better decisions.
Watch Unilever Executive Stan Sthanunathan Talk AI
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
3 Reasons to Rethink Your FMCG Analytics
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
5 Marketing Metrics That Pop as Data Visualizations
With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.
6 Brilliant Ways to Convince Your Boss to Invest in Business Intelligence
To you, purchasing new business intelligence software makes perfect sense. Equip yourself with the right information and skills to convince your boss to invest.
It’s Cool That Gartner Thinks AnswerRocket is a Cool Vendor
We’re thrilled Gartner recently named AnswerRocket a Cool Vendor in Analytics! See why we were recognized by a worldwide leader in business technology research.
Mobile Analytics: Faster Answers on the Go
More and more of our professional lives are happening on mobile devices. We designed the mobile version of AnswerRocket with that “on the go” business person in mind.
2017 Gartner Data & Analytics Summit: What Was Most Relevant?
From just a year ago, the BI and analytics space is moving at breakneck pace. Analytics vendors are rapidly enhancing their features and capabilities.
Top 11 Trends in 2017 for Data & Analytics
Data has certainly grown in size and in prominence in the past few years. Forget big data – we’re now in the realm of gargantuan data.
4 Ways NLQ Meets Your Needs Without You Even Asking
Rather than using code, natural language query lets a computer “understand human speech as it is spoken.” It can revolutionize your company’s approach to data.
Data Dysfunction: The Undiagnosed Problem
At many companies, analytics are inefficient and unscalable. Most people don’t know there’s a problem. Even fewer realize there’s a simple solution.
Salesforce: Sales Funnel Insights Via Natural Language Search
To get even more value from Salesforce, connect to AnswerRocket, our self-service analytics tool. If you can use a search engine, you’re ready for AnswerRocket.
Curiosity, Analytics, and Your Bottom Line
Business users need to know how to interpret data, and business leaders need to set expectations about the importance of making data-driven decisions.
Data-Driven Decision Making to Wow Your Boss
What’s so dynamic about AnswerRocket is its ability to integrate with other tools. It’s like taking your favorite search engine and plugging it into any data.
Why the Future of Business Looks Like Formula One
Business teams (and racing teams) need direct access to analytics. To maintain a competitive advantage, they must make data-driven decisions.
Your Company Needs More Toddlers
Ask questions. Be curious. Don’t just assume you know the answers – because with the speed of business today, the answers you had a few months ago might now be different.
3 Data Problems Heard at Gartner’s 2016 BI & Analytics Summit
These traditional analytics tools are great if you’re a business user who only needs static reports, or a technical expert with time to perform deep analytics.
What is Search-Powered Analytics™?
Gartner has declared business intelligence and analytics is at a “tipping point.” Companies can no longer afford to keep analytics centralized within a technical group.
Analyzing Movie Data Sets
The Academy Awards are soon, and that has us our office in the mood for movies. The problem is that not everybody shares the same opinions.
Data Analytics Tools Need Consumer-Driven Simplicity
What makes these consumer products so popular is how user friendly they are. They’re so easy to pick up that a user manual is barely needed.
Resolve to Become More Data Driven
You may have resolved to make your organization more focused on business intelligence and analytics. But how do you ensure this becomes part of your team’s culture?
Top 9 Business Intelligence and Analytics Trends for 2016
Based on discussions with hundreds of enterprises about business intelligence and analytics, these are AnswerRockets top 9 trends for 2016.
Your Digital Marketing Mission
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster,” says Stephen R. Covey.
Data-Driven Marketing: 4 Ways To Build Your Team
Your leadership expects this to be a watershed year for digital marketing. According to a recent Forbes study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success.
Natural Language Search on Retail Big Data
The growth of big data has created a new set of challenges. Namely, the ability for expanding groups of users to leverage this data to drive profitable action.
Apache Drill: Connecting Different Data Sources
At AnswerRocket, we give people the power to get answers from data without technical skills. With Apache Drill, we see tremendous synergies.
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