Brand performance analysis, resulting in actionable insights, is difficult for managers and data teams to achieve. Read how AI can transform this process.
Data science unicorns, those who excel at building models and telling the data story to decision-makers, are rare. How can businesses solve for the scarcity?
As businesses look to a post-COVID world, uncertainty remains a significant challenge. Will consumer behavior return to normal, and when? Here’s how data science can help.
CPGs and retailers are inundated with consumer data. But it’s not always clear how businesses can leverage their various data sources to make better decisions.
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.
To you, purchasing new business intelligence software makes perfect sense. Equip yourself with the right information and skills to convince your boss to invest.
We’re thrilled Gartner recently named AnswerRocket a Cool Vendor in Analytics! See why we were recognized by a worldwide leader in business technology research.
More and more of our professional lives are happening on mobile devices. We designed the mobile version of AnswerRocket with that “on the go” business person in mind.
From just a year ago, the BI and analytics space is moving at breakneck pace. Analytics vendors are rapidly enhancing their features and capabilities.
Data has certainly grown in size and in prominence in the past few years. Forget big data – we’re now in the realm of gargantuan data.
Rather than using code, natural language query lets a computer “understand human speech as it is spoken.” It can revolutionize your company’s approach to data.
At many companies, analytics are inefficient and unscalable. Most people don’t know there’s a problem. Even fewer realize there’s a simple solution.
To get even more value from Salesforce, connect to AnswerRocket, our self-service analytics tool. If you can use a search engine, you’re ready for AnswerRocket.
Business users need to know how to interpret data, and business leaders need to set expectations about the importance of making data-driven decisions.
What’s so dynamic about AnswerRocket is its ability to integrate with other tools. It’s like taking your favorite search engine and plugging it into any data.
Business teams (and racing teams) need direct access to analytics. To maintain a competitive advantage, they must make data-driven decisions.
Ask questions. Be curious. Don’t just assume you know the answers – because with the speed of business today, the answers you had a few months ago might now be different.
These traditional analytics tools are great if you’re a business user who only needs static reports, or a technical expert with time to perform deep analytics.
Gartner has declared business intelligence and analytics is at a “tipping point.” Companies can no longer afford to keep analytics centralized within a technical group.
The Academy Awards are soon, and that has us our office in the mood for movies. The problem is that not everybody shares the same opinions.
By Amy Chisam
What makes these consumer products so popular is how user friendly they are. They’re so easy to pick up that a user manual is barely needed.
You may have resolved to make your organization more focused on business intelligence and analytics. But how do you ensure this becomes part of your team’s culture?
Based on discussions with hundreds of enterprises about business intelligence and analytics, these are AnswerRockets top 9 trends for 2016.
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster,” says Stephen R. Covey.
Your leadership expects this to be a watershed year for digital marketing. According to a recent Forbes study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success.
The growth of big data has created a new set of challenges. Namely, the ability for expanding groups of users to leverage this data to drive profitable action.
At AnswerRocket, we give people the power to get answers from data without technical skills. With Apache Drill, we see tremendous synergies.
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