SKU optimization requires granular analysis that enables you to contextualize and predict performance at the SKU level. Learn how you can achieve this outcome.
Machine learning can help CPG companies generate better category, brand, and market share insights. Learn how industry leaders are gaining an edge with AI.
Retailers and CPGs have tons of data at their fingertips. But how should they look at it to understand what’s happening with COVID-19. Click to learn more.
Be thorough in your search for the right CPG data analytics platform. Use this process to guide your search and ensure you’re asking the right questions.
More and more of our professional lives are happening on mobile devices. We designed the mobile version of AnswerRocket with that “on the go” business person in mind.
Rather than using code, natural language query lets a computer “understand human speech as it is spoken.” It can revolutionize your company’s approach to data.
At many companies, analytics are inefficient and unscalable. Most people don’t know there’s a problem. Even fewer realize there’s a simple solution.
Business users need to know how to interpret data, and business leaders need to set expectations about the importance of making data-driven decisions.
What’s so dynamic about AnswerRocket is its ability to integrate with other tools. It’s like taking your favorite search engine and plugging it into any data.
Business teams (and racing teams) need direct access to analytics. To maintain a competitive advantage, they must make data-driven decisions.
Ask questions. Be curious. Don’t just assume you know the answers – because with the speed of business today, the answers you had a few months ago might now be different.
These traditional analytics tools are great if you’re a business user who only needs static reports, or a technical expert with time to perform deep analytics.
Gartner has declared business intelligence and analytics is at a “tipping point.” Companies can no longer afford to keep analytics centralized within a technical group.
The Academy Awards are soon, and that has us our office in the mood for movies. The problem is that not everybody shares the same opinions.
By Amy Chisam
Based on discussions with hundreds of enterprises about business intelligence and analytics, these are AnswerRockets top 9 trends for 2016.
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster,” says Stephen R. Covey.
Your leadership expects this to be a watershed year for digital marketing. According to a recent Forbes study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success.
The growth of big data has created a new set of challenges. Namely, the ability for expanding groups of users to leverage this data to drive profitable action.
We started a fantasy football league, which gave us each a reason to use AnswerRocket. They call it “eating your own dog food” in the software business.