With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.
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Business users need to know how to interpret data, and business leaders need to set expectations about the importance of making data-driven decisions.
Ask questions. Be curious. Don’t just assume you know the answers – because with the speed of business today, the answers you had a few months ago might now be different.
These traditional analytics tools are great if you’re a business user who only needs static reports, or a technical expert with time to perform deep analytics.
Gartner has declared business intelligence and analytics is at a “tipping point.” Companies can no longer afford to keep analytics centralized within a technical group.