A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show By Meagan Bryson AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many …
Panel Data Insights: Key to Unlocking Growth
By Meagan Bryson Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers are able …
Data Storytelling – Explained
Storytelling with Data is the method of taking complicated data analyses and presenting them in an easy-to-consume format for all data users. Learn More.