Below you'll find a list of all posts that have been categorized as “Strategy”
How ChatGPT changed the Artificial Intelligence playing field forever. By Meagan Bryson ChatGPT has done more to bring AI to the masses in the last 4 months than we’ve seen in the last decade. By offering access at no cost to everyday users, ChatGPT is encouraging widespread adoption and use by any-and-everyone. This effectively removes the “shroud of mystery” around …
A recap of AnswerRocket’s Emerging Technology Session from the 2023 CMA|SIMA Show By Meagan Bryson AnswerRocket was excited to be a platinum sponsor of the 2023 Category Management and Shopper Insights Conference at Caesars Palace. It’s an event we look forward to each year and this was our fifth year participating. We were pleased to meet and network with many …
By Meagan Bryson How many times have you reviewed a report and dashboard and wondered why a metric has gone up or down? Staying on top of your business key performance indicators (KPIs) is challenging. When metrics shift, it takes time, effort, and guesswork to figure out what might be driving changes in the business. This headache is exasperated when …
By Meagan Bryson Do you ever feel like you’re running in circles trying to unlock growth? We know the challenges that category and brand managers face to deliver sustainable, profitable brand performance. Using CPG analytics to find positive trends and actionable consumer insights can be difficult. But it doesn’t have to be! By leveraging panel data, smart marketers are able …
Don’t get left behind! Learn the top 11 CPG industry trends for 2020. Know where your competitors are investing their resources to make strategic decisions.
The FMI Midwinter Conference was chock-full of incredible insights from CPG and grocery leaders. Check out these essential takeaways to prepare for the future.
Business users need to know how to interpret data, and business leaders need to set expectations about the importance of making data-driven decisions.
Business teams (and racing teams) need direct access to analytics. To maintain a competitive advantage, they must make data-driven decisions.
For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their security and IT teams. Get our advice!
Based on discussions with hundreds of enterprises about business intelligence and analytics, these are AnswerRockets top 9 trends for 2016.
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster,” says Stephen R. Covey.
