AnswerRocket Joins Nielsen’s Connected Partner Program

AnswerRocket Joins Nielsen’s Connected Partner Program
Combined Solution Enables Consumer Goods Companies to Blend Retailer Analytics with Their Own Data Sources for Comprehensive Shopper Insights

ATLANTA, GA (September 28, 2018) —  AnswerRocket, the leader in AI-powered augmented analytics for consumer goods, has joined the Nielsen Connected Partner Program. With this collaboration, AnswerRocket will have access to the shopper data maintained by Nielsen, the global leader in consumer and market data. AnswerRocket customers can then use AnswerRocket to blend Nielsen’s data with their own self-maintained databases or additional third-party sources to quickly gain critical insights.  

“Every CPG is racing to identify growth opportunities,” said Pete Reilly, AnswerRocket’s SVP of Sales and Marketing. “Our participation in Nielsen’s partner program gives our mutual customers the power of AI combined with Nielsen shopper data to deliver comprehensive analysis of consumers, brands, market opportunities, and the competitive landscape – all within a matter of seconds.”

AnswerRocket’s innovative approach takes the complexity out of retail data. The platform uses AI and machine learning to produce easily consumed narratives that pinpoint trends, anomalies, and causes – insights that could be easily missed when using traditional business intelligence tools. AnswerRocket is designed for business users to use as a personal AI-powered data analyst, speeding time to action.

The Nielsen Connected Partner Program allows companies such as AnswerRocket to leverage Nielsen’s robust retail and shopper data. The program was created in part so that clients can find, and use the innovative tools and technologies needed to make better data-driven decisions.

“We’re excited about our relationship with Nielsen,” said Reilly. “This will enable our customers to make smarter decisions faster.”


About AnswerRocket
AnswerRocket provides next-generation data analytics and visualizations via its groundbreaking search-powered tool. Business users ask natural language questions and get answers instantly. AnswerRocket’s insights and Smart Briefing components use smart data discovery and natural language generation to give users an even deeper understanding of their business. AnswerRocket was named a Top 10 Technology Company in Georgia and Best Place to Work in Atlanta. For more information, visit answerrocket.com.