Brand performance analysis, resulting in actionable insights, is difficult for managers and data teams to achieve. Read how AI can transform this process.
AnswerRocket Joins Gartner Bake-Off: Analyzing The Impact of COVID Vaccines
The Gartner Bake-Off tasked vendors with discovering the impact of vaccinations. See how AnswerRocket’s augmented analytics helped solved the problem.
Solving for Data Science Unicorns and the Last Mile Problem
Data science unicorns, those who excel at building models and telling the data story to decision-makers, are rare. How can businesses solve for the scarcity?
How CPG Companies Are Using Machine Learning Right Now
Machine learning can help CPG companies generate better category, brand, and market share insights. Learn how industry leaders are gaining an edge with AI.
Product Category Analysis: How to Determine Performance Drivers
Learn how to perform effective CPG and retail category analysis that identifies critical performance drivers and enables data-driven action.
Scaling Insight Generation with Augmented Analytics and GPUs
Learn how to scale insights generation across your organization with GPUs and analytics. Faster insights help businesses take faster, more precise actions.
3 Ways Advanced Analytics Tech Resolves Business Challenges
Advanced analytics techniques leverage AI to tackle common business problems, like insights bottlenecks, the slog of slow reporting cycles, and reactive action.
Data Analytics and Machine Learning: Let’s Talk Basics
Machine learning analytics leverage the power of AI to find the story in business data. Learn more about how ML compares to traditional data analytics.
Advanced Self-Service Analytics: 6 Must-Haves for Enterprise
From data security to white-labeling, learn about the features you shouldn’t compromise when comparing advanced self-service analytics tools for enterprise.
Looker & Tableau Acquired: The State of the Analytics Market
With Google and Salesforce acquiring Looker and Tableau, respectively, tech companies are signaling that analytics is a hot market to drive user insights.
What is Augmented Analytics?
Augmented analytics refers to the combination of machine learning and natural language generation to automate insights. But what does that really mean?
3 Reasons to Rethink Your FMCG Analytics
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
3-Step Process for Selecting the Right Data Analytics Software for Your CPG
Be thorough in your search for the right CPG data analytics platform. Use this process to guide your search and ensure you’re asking the right questions.
How AI and Augmented Analytics Can Transform the CPG Industry
The CPG industry has a data overload problem. However, the businesses that take advantage of modern analytics are uniquely positioned for success. Learn more.
3 Top CPG Marketing Analytics Tips
If you work in marketing at a CPG, you should be taking advantage of AI-powered analytics. Here are 3 strategies to help you make the most of available tech.
Syndicated Data Analysis and Tools: What CPGs Need to Know
Syndicated data is an aggregate of retail and product data that’s collected by market research firms. Learn more about how CPGs can use this valuable data.
Entering the Age of Augmented Analytics
Watch our webinar, Using Augmented Analytics to Gain a Competitive Business Advantage, to see how augmented analytics can transform a company’s data analysis.
Why Your Top Analysts Are About to Quit — And How to Keep Them
Top-notch analysts are among a company’s most valued employees. They can unearth insights with substantial impacts to the bottom line. See how to retain them!
How to Pick the Best Self-Service Analytics Tool for Your Company
The analytics landscape is shifting dramatically. After a decade of centralized reporting handled by technical specialists, we’ve entered the era of modern BI.
Mobile Analytics: Faster Answers on the Go
More and more of our professional lives are happening on mobile devices. We designed the mobile version of AnswerRocket with that “on the go” business person in mind.
Why Self-Service Analytics Are Like Smartphone Cameras
When companies find a BI solution that is as immediate and easy-to-use as a smartphone camera, it unleashes the ways in which analytics is used.
Top 11 Trends in 2017 for Data & Analytics
Data has certainly grown in size and in prominence in the past few years. Forget big data – we’re now in the realm of gargantuan data.
Data Dysfunction: The Undiagnosed Problem
At many companies, analytics are inefficient and unscalable. Most people don’t know there’s a problem. Even fewer realize there’s a simple solution.
Why the Future of Business Looks Like Formula One
Business teams (and racing teams) need direct access to analytics. To maintain a competitive advantage, they must make data-driven decisions.
Business Drivers for Cloud vs. On-Premises Analytics
For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their security and IT teams. Get our advice!
Data Analytics Tools Need Consumer-Driven Simplicity
What makes these consumer products so popular is how user friendly they are. They’re so easy to pick up that a user manual is barely needed.
Top 9 Business Intelligence and Analytics Trends for 2016
Based on discussions with hundreds of enterprises about business intelligence and analytics, these are AnswerRockets top 9 trends for 2016.
Search-Driven Analytics for Workforce Management
Business intelligence has struggled to get past 25%. The arena of workforce management is no different and has likely lagged behind even these statistics.