On-Demand Webinar! Join Abdul Raheem, chief data scientist for Mondelēz, to learn how augmented analytics improved demand forecasting across the entire org.
The SKU Rationalization Guide: Optimize Your Product Portfolio
SKU optimization requires granular analysis that enables you to contextualize and predict performance at the SKU level. Learn how you can achieve this outcome.
Getting Actionable Insights with Brand Performance Analysis
Brand performance analysis, resulting in actionable insights, is difficult for managers and data teams to achieve. Read how AI can transform this process.
Watch: Making the Most of Consumer Data
CPGs and retailers are inundated with consumer data. But it’s not always clear how businesses can leverage their various data sources to make better decisions.
How CPG Companies Are Using Machine Learning Right Now
Machine learning can help CPG companies generate better category, brand, and market share insights. Learn how industry leaders are gaining an edge with AI.
Category Analysis: How to Determine Performance Drivers
Learn how to perform effective CPG and retail category analysis that identifies critical performance drivers and enables data-driven action.
5 Ways Retailers & CPGs Can Adapt and Grow During COVID-19
Retailers and CPGs have tons of data at their fingertips. But how should they look at it to understand what’s happening with COVID-19. Click to learn more.
11 CPG Industry Trends to Anticipate in 2020
Don’t get left behind! Learn the top 11 CPG industry trends for 2020. Know where your competitors are investing their resources to make strategic decisions.
Market Research & Brand Analysis for CPGs: Start with AnswerRocket’s AI
Learn how AI and machine learning can revolutionize how CPGs perform market share research and brand health analysis with AnswerRocket. Understand drivers fast.
CPG Expert Ada Gil Explains How CPGs Can Win at the Shelf with AI
AI can launch CPGs into the next 5 years with targeted, personalized marketing strategies. Learn how AI can give your team the answers they need in seconds.
Watch Unilever Executive Stan Sthanunathan Talk AI
How can AI impact the consumer goods and retail space? What challenges do marketers face every day? Learn what Unilever EVP Stan Sthanunathan has to say!
3 Reasons to Rethink Your FMCG Analytics
FMCG analytics and data must respond to radical shifts in the market. Learn more about the solutions and strategies that can help you adapt to these changes.
We’re Excited to Join the NielsenIQ Partner Network
AnswerRocket has joined the Nielsen Connect Partner Network to bring data into the hands of the business people who need it most. Learn more about our partnership!
5 Common CPG Problems Solved by Modern Business Intelligence Solutions
Modern BI tools and advanced analytics solutions can transform how CPGs operate. Check out how the software can solve 5 of your business’s biggest challenges.
3-Step Process for Selecting the Right Data Analytics Software for Your CPG
Be thorough in your search for the right CPG data analytics platform. Use this process to guide your search and ensure you’re asking the right questions.
How AI and Augmented Analytics Can Transform the CPG Industry
The CPG industry has a data overload problem. However, the businesses that take advantage of modern analytics are uniquely positioned for success. Learn more.
3 Top CPG Marketing Analytics Tips
If you work in marketing at a CPG, you should be taking advantage of AI-powered analytics. Here are 3 strategies to help you make the most of available tech.
To Stay Competitive, CPGs Need a Culture Shift Within Their Marketing Teams
In this installment of our AI for CPG webinar series, Laura Braunecker and Pete Reilly discuss the future of CPGs and where AI-powered analytics fits in.
Consumer Goods Getting Better Insights With AI
Learn how consumer goods companies can get better insights with artificial intelligence in this free webinar.
Syndicated Data Analysis: What CPGs Need to Know
Syndicated data is an aggregate of retail and product data that’s collected by market research firms. Learn more about how CPGs can use this valuable data.