The Gartner Bake-Off tasked vendors with discovering the impact of vaccinations. See how AnswerRocket’s augmented analytics helped solved the problem.
Solving for Data Science Unicorns and the Last Mile Problem
Data science unicorns, those who excel at building models and telling the data story to decision-makers, are rare. How can businesses solve for the scarcity?
Data Science as a Service: Navigating Post-COVID Uncertainty
As businesses look to a post-COVID world, uncertainty remains a significant challenge. Will consumer behavior return to normal, and when? Here’s how data science can help.
Digital Transformation in the Midst of COVID-19
With the rise of remote work due to COVID-19, many companies are evaluating opportunities for digital transformation. Learn more about this enabling technology.
3 Ways Advanced Analytics Tech Resolves Business Challenges
Advanced analytics techniques leverage AI to tackle common business problems, like insights bottlenecks, the slog of slow reporting cycles, and reactive action.
Data Storytelling – Explained
Storytelling with Data is the method of taking complicated data analyses and presenting them in an easy-to-consume format for all data users. Learn More.
Citizen Data Scientist | What it Means in 2019
Citizen data scientists are key are employees with the know-how to leverage analytics, without the advanced technical knowledge of a data scientist. Learn more!
We’re Excited to Join the NielsenIQ Partner Network
AnswerRocket has joined the Nielsen Connect Partner Network to bring data into the hands of the business people who need it most. Learn more about our partnership!
Syndicated Data Analysis and Tools: What CPGs Need to Know
Syndicated data is an aggregate of retail and product data that’s collected by market research firms. Learn more about how CPGs can use this valuable data.
5 Marketing Metrics That Pop as Data Visualizations
With this article, translate your marketing metrics into effective, sophisticated data visualizations for deeper analysis and better performance over time.
Top 11 Trends in 2017 for Data & Analytics
Data has certainly grown in size and in prominence in the past few years. Forget big data – we’re now in the realm of gargantuan data.
Data Dysfunction: The Undiagnosed Problem
At many companies, analytics are inefficient and unscalable. Most people don’t know there’s a problem. Even fewer realize there’s a simple solution.
Salesforce: Sales Funnel Insights Via Natural Language Search
To get even more value from Salesforce, connect to AnswerRocket, our self-service analytics tool. If you can use a search engine, you’re ready for AnswerRocket.
Business Drivers for Cloud vs. On-Premises Analytics
For years, business leaders have been hearing this debate about cloud versus on-premises data and analytics from their security and IT teams. Get our advice!
Data Analytics Tools Need Consumer-Driven Simplicity
What makes these consumer products so popular is how user friendly they are. They’re so easy to pick up that a user manual is barely needed.
Resolve to Become More Data Driven
You may have resolved to make your organization more focused on business intelligence and analytics. But how do you ensure this becomes part of your team’s culture?
Your Digital Marketing Mission
“If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster,” says Stephen R. Covey.
Data-Driven Marketing: 4 Ways To Build Your Team
Your leadership expects this to be a watershed year for digital marketing. According to a recent Forbes study, 91% of senior executives agreed data-driven marketing is crucial to their company’s success.