Use Cases

SKU Rationalization

Answers the Question: “Which products should I keep or cut?”

Quickly spot your over- and under-performing products. Invest in the winners that drive growth for your business. 

Customer Churn

Answers the Question: “Which customers are at risk of churning?”

Identify and segment high-value and high-risk customers based on their buying trends and behavior—instead of generating reports after they’ve already churned.

Brand Analysis

Answers the Question: “What’s driving my brand performance?”

Understand how your brand’s performing and why, with comprehensive breakdowns of the key drivers and detractors by dollar impact.

Demand Forecasting

Answers the Question: “What will consumer demand be?”

Predict consumer demand based on various “what if?” scenarios. Make proactive pricing, promotion, and distribution decisions to reduce out-of-stocks and drive growth.

COVID Stimulus Forecasting

Answers the Question: How will COVID stimulus checks impact demand?

Forecast demand from various COVID stimulus check scenarios. Leverage the latest data on vaccinations and more to make credible predictions.