Analytics for SKU Rationalization

Give teams the SKU-level insights they need to make better investment decisions.

Answer questions like ``which products should I keep or cut`` with automated SKU rationalization

Optimize Your Product Portfolio

AnswerRocket combines historical performance and product category forecasts to predict a SKU’s future performance in minutes.
Automate SKU rationalization to ensure thorough analysis

Reduce Costs
Easily identify and cut underperforming SKUs.

Invest in Winners
Invest in SKUs that are predicted to grow.

Track Performance
See how SKUs perform over time across dimensions.


How We Automate SKU Rationalization

Performing SKU rationalization analysis doesn’t have to be a huge, time-intensive project. With AnswerRocket, you can easily evaluate SKUs using automated analysis powered by machine learning.

Granular Analysis

Determine individual SKU performance, based on thorough analysis of every relevant factor, and identify winning and lagging SKUs in seconds.

Show Me SKU Rationalization

Analyze SKUs across all critical factors, not just category
Bucket SKUs according to performance, rather than category

Tailored Recommendations

Easily bin your SKUs based on their performance for a big picture view of your product portfolio, and receive recommendations on when and where to intervene.

Show Me SKU Rationalization

How We Automate SKU Rationalization

Performing SKU rationalization analysis doesn’t have to be a huge, time-intensive project. With AnswerRocket, you can easily evaluate SKUs using automated analysis powered by machine learning.

Granular Analysis

Determine individual SKU performance, based on thorough analysis of every relevant factor, and identify winning and lagging SKUs in seconds.

Show Me SKU Rationalization


Analyze SKUs across all critical factors, not just category

Tailored Recommendations

Easily bin your SKUs based on their performance for a big picture view of your product portfolio, and receive recommendations on when and where to intervene.

Show Me SKU Rationalization


Bucket SKUs according to performance, rather than category

Customer Stories

National Beverage Testimonial

“We understand how products are performing, and we can build actionable recommendations to our clients, better manage their portfolios, and utilize best-in-class metrics to help ourselves and the category grow.”

Jim Schariest, Business Intelligence Manager

See the Case Study

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