Optimize Your Product Portfolio
AnswerRocket combines historical performance and product category forecasts to predict a SKU’s future performance in minutes.

Reduce Costs
Easily identify and cut underperforming SKUs.
Invest in Winners
Invest in SKUs that are predicted to grow.
Track Performance
See how SKUs perform over time across dimensions.
How We Automate SKU Rationalization
Performing SKU rationalization analysis doesn’t have to be a huge, time-intensive project. With AnswerRocket, you can easily evaluate SKUs using automated analysis powered by machine learning.
Granular Analysis
Determine individual SKU performance, based on thorough analysis of every relevant factor, and identify winning and lagging SKUs in seconds.


Tailored Recommendations
Easily bin your SKUs based on their performance for a big picture view of your product portfolio, and receive recommendations on when and where to intervene.
How We Automate SKU Rationalization
Performing SKU rationalization analysis doesn’t have to be a huge, time-intensive project. With AnswerRocket, you can easily evaluate SKUs using automated analysis powered by machine learning.
Granular Analysis
Determine individual SKU performance, based on thorough analysis of every relevant factor, and identify winning and lagging SKUs in seconds.

Tailored Recommendations
Easily bin your SKUs based on their performance for a big picture view of your product portfolio, and receive recommendations on when and where to intervene.

Customer Stories
National Beverage Testimonial
“We understand how products are performing, and we can build actionable recommendations to our clients, better manage their portfolios, and utilize best-in-class metrics to help ourselves and the category grow.”
Jim Schariest, Business Intelligence Manager
Ready to Learn More?
CPG Analytics: The Definitive Guide
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Learn how AnswerRocket can help solve a number of business problems.