By Elizabeth Pridgeon
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In the uncertainty of COVID-19, CPGs scrambled to react to changing consumer behavior and predict possible scenarios, including worldwide industry leader Mondelēz.
The Mondelēz data science team needed to answer questions like:
- How will the stimulus checks affect demand?
- How can we optimize pricing for Easter candy?
Moreover, the team needed a way to translate the answers to these questions into actionable insights that business teams could understand and act on. The question became: how can we enhance our forecasting capabilities while making the outputs accessible to decision-makers?
They found their answer in augmented analytics.
Join Abdul Raheem, chief data scientist for Mondelēz, a leader in the snacking industry with brands like Oreos© and Sour Patch Kids©, and Mike Finley, chief data scientist for AnswerRocket. In this webinar, they discuss how augmented analytics creates a sustainable competitive advantage.
As Abdul says:
“Through the use of data science, we’re leveraging data to make decisions and predictions. We’re leveraging AI and ML because we’re able to address questions we were previously unable to answer.”
You’ll learn how Mondelēz reduced the cumbersome analysis process for its data scientists, democratized data insights for its business team, and more accurately forecasted the effects of COVID-19 on the organization.
No matter your technical background, this webinar explains how you can leverage AI to generate compelling insights and transform your organization.
Learn more by watching our webinar, “Sustainable Competitive Advantage with Augmented Analytics.” As a bonus, you’ll also receive access to a short case study that summarizes the webinar’s contents.
Access the webinar here.